Kriti Sanon’s Raksha Bandhan Ad Sparks Debate Over Modern Festive Look
Mumbai: Bollywood actor Kriti Sanon’s latest Raksha Bandhan advertisement has sparked a lively debate on social media, with viewers divided over its modern take on the traditional festival.
In the jewellery campaign, Kriti is seen wearing an off-white bralette-style blouse paired with a cape and a draped skirt. While some viewers appreciated the contemporary styling, others felt that the outfit did not suit the traditional spirit of Raksha Bandhan.
The advertisement’s concept has also attracted attention. In the campaign, Kriti is shown tying a rakhi on a dog after he barks at her, portraying the pet as part of the family and extending the festival’s celebration beyond the traditional brother-sister bond.
While some social media users found the idea cute and relatable, others criticised the brand for what they considered an unnecessary or insensitive interpretation of the festival.
Kriti’s outfit became one of the biggest talking points, with some commenters calling the styling inappropriate for a festive campaign. Others questioned why traditional Indian celebrations were increasingly being presented through Western-inspired fashion.
The reactions ranged from criticism of the outfit to broader complaints about the advertisement’s concept. Some users accused the campaign of diluting the cultural significance of Raksha Bandhan, while others defended the creative freedom behind modern advertising.
The debate has also highlighted the changing way Indian festivals are represented in fashion and advertising, with brands increasingly blending traditional celebrations with contemporary aesthetics.
Kriti Sanon has not publicly responded to the criticism so far. Meanwhile, the advertisement continues to generate mixed reactions online, with viewers split between those who see it as a fresh, modern interpretation of Raksha Bandhan and those who believe the campaign crosses the line of traditional festive sensibilities.
News Source : Information for this article was gathered from a variety of reliable news outlets.
