Why Some Indians Find Valentine’s Day “Cringe”
Over-Commercialisation and Cultural Disconnect Lead to Growing Disinterest
Valentine’s Day, once celebrated as the festival of love, is gradually becoming one of the most disliked events around the world, and India is no exception. A growing number of Indians are choosing to treat February 14 like any other day, with some openly admitting they find the celebration “cringe-worthy.”
Over-Commercialisation and High Expectations
One of the primary reasons behind this shift is the over-commercialisation of the day. Many feel that Valentine’s Day has turned into a money-making machine for brands, pressuring people into extravagant displays of affection. A study by Quack Quack, an online dating app, revealed that 23% of daters above 26 see Valentine’s Day as just another reminder of their relationship status—or the lack of it.
Younger generations are increasingly rejecting the commercialised version of love. Out of 22,000 respondents, 2,560 individuals aged between 20 and 25 said they disliked how bigger gifts are now equated with greater love, adding unnecessary pressure to the day. Naren, a 22-year-old civil service aspirant, humorously suggested renaming it “Pressure Cooker Day” due to the stress of planning the perfect date.
Millennials, on the other hand, are divided. While 13% of female daters enjoy the spirit of love, 2 out of 5 men feel burdened by the overwhelming expectations and heart-shaped paraphernalia.
Cultural Disconnect
For some Indians, Valentine’s Day is seen as a Western import that doesn’t resonate with their cultural values. Despite its historical origins dating back to a Roman priest named Valentine who defied Emperor Claudius II’s ban on marriages, many in India view it as a foreign concept.
The “Cringe” Factor: Too Much Effort for One Day
The increasing hype around Valentine’s Day is causing some to feel disconnected from its original sentiment. Psychologist Shreya Kaul points out, “On Feb 14, everything turns red, pink, and purple. It’s just a lot after a point. The moment February 14 is over—poof! Love disappears, as if it never existed.”
She explains that “cringe” is often associated with excess—gestures that feel exaggerated and performative, losing the genuine emotion they are meant to convey. For many, the dramatic build-up to Valentine’s Day, including events like Kiss Day, Propose Day, Chocolate Day, and Teddy Day, feels overly theatrical and unnecessary.
Not Everyone Hates It
While a significant number are opting out, not everyone dislikes the occasion. Many still celebrate with loved ones, albeit in more subtle and personal ways. Yet, for a growing group, the over-the-top celebrations and commercial pressures are pushing them away from what was once a day of heartfelt expressions.
As Valentine’s Day continues to evolve, so do the ways people choose to celebrate—or not celebrate—it. For some, love is better expressed through consistent, genuine efforts throughout the year, rather than grand gestures on just one day.
News Source : “Information for this article was gathered from a variety of reliable news outlets.”
