Mexican Beauty Influencer Valeria Marquez, 23, Tragically Killed During TikTok Livestream
In a heartbreaking incident that has stirred outrage across Mexico, 23-year-old beauty influencer Valeria Marquez was shot and killed during a TikTok livestream while at work in a Zapopan beauty salon. The young content creator, known for her warm personality and makeup tutorials, had built a loyal following of nearly 200,000 across TikTok and Instagram.
Authorities in Jalisco are now investigating the case as a potential femicide — a gender-based killing that, under Mexican law, can involve patterns such as sexual violence, public exposure of the victim’s body, or a relationship between the victim and the perpetrator.
Just moments before her death, Marquez was seen on livestream clutching a stuffed toy. She quietly said, “they’re coming,” after which a voice in the background called out, “Hey, Vale?” — to which she responded, “Yes,” before muting the sound. The broadcast continued briefly, showing someone picking up her phone before the screen went dark.
Earlier in the livestream, Valeria had mentioned that someone had come by the salon earlier with an expensive gift meant for her, but she wasn’t present at the time. She noted that she had no intention of waiting for that person to return.
Her killing comes amid rising concerns over gender-based violence in Mexico. The country ranks among the top in Latin America and the Caribbean for femicide rates, with Jalisco — where Valeria lived — recording over 900 homicides since President Claudia Sheinbaum took office in October 2024.
As investigators work to identify a suspect and uncover a motive, Valeria’s tragic death has sent a wave of grief and anger through her online community and beyond. Many are calling for justice not only for her, but for the countless women who face violence across the country every day.
News Source : Information for this article was gathered from a variety of reliable news outlets.
