India and Meta Join Hands for “Be an Empowered Consumer” Campaign to Boost Digital Safety

Government Partners with Meta to Educate Consumers on Online Safety and Fraud Prevention

New Delhi:
The Ministry of Consumer Affairs has teamed up with tech giant Meta to launch a new initiative, “Be an Empowered Consumer,” aimed at strengthening digital literacy and consumer protection in India.

Unveiled by Consumer Affairs Minister Pralhad Joshi and Meta’s Chief Global Affairs Officer Joel Kaplan, the campaign will operate under the “Jago Grahak Jago” (Wake Up, Consumer) awareness program, ensuring that even people in remote areas gain essential knowledge about online safety.

Why This Matters:
The campaign will focus on educating people about:

Identifying online threats

Using strong passwords

Verifying information before sharing

Reporting suspicious activities

Speaking at the event, Minister Pralhad Joshi emphasized that consumer awareness is the foundation of a safe and sustainable digital experience. He also introduced an AI-powered initiative, “GrahakNyay”, developed in collaboration with IIT Bombay and Meta.

How AI Is Helping Consumers:
Powered by Meta’s Llama 2 AI model, “GrahakNyay” is a chatbot designed to:

Provide quick and reliable consumer rights information

Help users file complaints more easily

Speed up grievance redressal

Meta’s Commitment to Digital Safety:
Joel Kaplan, Meta’s Chief Global Affairs Officer, highlighted that AI can empower people to protect themselves online. He expressed Meta’s commitment to making AI-driven tools accessible, simplifying complaint processes, and helping users make informed choices.

This initiative is part of India’s broader efforts to tackle challenges in the digital marketplace, including misleading ads, unfair trade practices, and e-commerce fraud.

News Source : Information for this article was gathered from a variety of reliable news outlets.